The platform is rolling out a updated setting that enables them to cut down on the volume of AI-created media appearing in their feeds. This initiative comes as the company announced that it currently hosts in excess of 1 bn AI videos.
Testing and Rollout
The update is being tested over the following weeks before a widespread rollout. This advancement aligns with a surge in content created by AI, driven by emerging content generation software.
The Broader AI Trend
Studies have shown that nearly 10% of the fastest-growing video streams on another major platform primarily display clips produced artificially. A significant portion of this output is deemed “AI slop”, a term for substandard, mass-produced content that is typically absurd or dreamlike.
“We know from our community that numerous viewers like content created using AI tools, including AI artwork to informative clips, and we intend to provide users the power to adjust the amount of that, depending on their own choices,” stated a company executive.
Volume and Proportions
The service shared that there are presently 1.3 billion videos on its network tagged as artificially created. In total, in excess of 100 mn media items are submitted to the app each day, making clips made by AI a minor part of its complete catalog.
Customizing Your Feed
Users will be capable of decrease or raise the amount of AI-generated videos they watch by accessing the content preference setting in the platform and choosing the AI content topic. Additional categories that are already be adjusted under the setting include current affairs, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s rules oblige content makers to label “realistic” AI-made content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.
Furthermore, the service will from now on attach an artificially created label to content created with its own AI tools, or flagged by an industry-wide initiative for identifying artificial media. This step is designed to stop users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is also establishing a $2m AI literacy fund for professionals and groups to produce informative material about ethical AI use. This project will benefit non-profit groups specializing in teaching computer science.
Platform Protection
The platform has defended its content review process, amid debate over proposals to cut jobs for numerous review team members in Britain. The company is set to eliminate 439 jobs in its trust and safety department in London, with trade unions and online safety experts expressing worry that humans are being replaced by automated systems.
A company official stated that people-led review would still have a role, but AI can safeguard staff by removing the most graphic content prior to it has to be seen by people. TikTok reported a 76% decrease in shocking and graphic content seen by content reviewers over the past year due to the use of its AI tools.
It is vital to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a lot of the machine support is proving valuable process content quickly.”
